NASTY GAL X FESTI GAL

Setting out to create a PR campaign which promoted Nasty Gal's vintage roots, while encapsulating the needs of the 'Festi Gal' consumer I created the campaign 'Festi Gal's Dare In Denim'. As part of a live brief, I was tasked with creating an engaging and timeless PR campaign for the brand Nasty Gal. Taking inspiration from Woodstock's 1969 festival the campaign encourages DIY vintage and pre-loved denim and aims to kelp the 'Festi Gal' building a denim garment which can be treasured for years. Below are several of the deck slides which I pitched to the Nasty Gal team on Zoom as part of the assignment.