ASOS X SIMPLE WASH PR Campaign

In response to the brief, I created a PR campaign exploring ASOS stocking micro-fibre catching bags on their website to increase consumer awareness of micro-fibre pollution and the impact it has on the environment. The campaign includes a press release, press package and video which promotes sustainable behaviour to influence consumers to make a small step to reduce water pollution. Wash Simple' a brand created for the purpose of the project partnered with ASOS to produce the campaign.

Each press package contains items which in time would influence consumers to make behavioural changes through small steps from reusing glass washing detergent bottles and placing synthetic garments in one of Wash Simple’s micro-fibre catching bags. Each element of the project has been carefully curated to slowly impact daily behavioural

Below is the deck intended to be pitched to ASOS by the brand Wash Simple' which takes the viewer on the journey of washing garments and the issues which take place along the way. Please see the attached narrated video to hear the full campaign-pitch.