END. PR ANALYSIS

Below is a PR analysis of the brand End. Clothing which I produced in my first year of university. Applying AIDA to the brand's PR campaigns surrounding product drops, I analysed how they effectively capture consumers' interests before creating a sense of desire for customers to want to make a purchase. I focussed on the launch of 'PUMA X RHUDE" End. PR campaign from start to finish. I have selected several pages from my End. analysis.